
Allegiance / Brand Identity

BRAND IDENTITY
Client: Allegiance Insurance is a family-owned and operated Independent Insurance agency with a national reach. They work with 40 carriers and serve more than 1600 clients.
Client challenge: Refresh the brand for company expansion. Phase 1: create a logo and brand identity that reflected their growth, company strength, and product attributes.
Our approach: The symbol of a shield paired with the simplified letterform capital “A” customized the logo for Allegiance. The “A” was carried throughout as a graphic element to create a look of structure, strength, and protection.
Services: Logo Design + Brand Identity + Corporate Identity: Business Card, Envelope, Letterhead Design + Print Management + Print Production
Industry: Insurance




