Client: Chicago Loop Alliance promotes businesses and leads revitalization efforts within the city’s rapidly growing central business district.
Client challenge: Create a summer campaign, Get Looped, to attract and maintain public interest and drive revenue at Loop-area businesses by encouraging people to stay in the Loop after work and visit on the weekends.
Our approach: Five main categories were designated for the campaign: Sleep. Drink. Eat. Shop. Play. Concepts were developed to support each category with simple, visible icons to illustrate each idea. Brand fonts and the color palette were chosen to coincide with the Chicago Loop Alliance family of initiatives.
Services: Copywriting + Banner Design + Transit Advertising + Outdoor Signage + Content Experience
Industry: Association