Client: Luxury Portfolio International® is the luxury marketing division of Leading Real Estate Companies of the World,® the largest global network of premier real estate firms. Luxuryportfolio.com attracts visitors from more than 200 countries and territories every month. More than 50,000 luxury homes are marketed annually.
Client challenge: Design a system of collateral products for Luxury Portfolio International’s brand refresh using their new, monogram-style logo. This suite of products is used by LPI members around the globe.
Our approach: Create a more contemporary look that reflects who LPI is today with the use of maximum white space and a customized monogram pattern designed with the “L” letterform from the new logo. These two design elements were key components in modernizing the company’s image. The monogram pattern was applied in several different special finishes on thick, textured paper to further convey the image of luxury.
Services: Brand Expression + Brochure Design + Presentation Kits + Folder Design + Binder Design + Notecard Design + Notepad Design + Digital Campaigns + Digital Presentation Design + Print Management + Print Production
Industry: Real Estate