Client: Chicago Loop Alliance (CLA) promotes businesses and leads revitalization efforts within the Loop.
Client challenge: Refresh the current logo, create a corporate identity brand suite to increase awareness and drive membership. The brand refresh was applied to the design of an annual report that was presented to all CLA members at their Annual Meeting.
Our approach: Combined the logo’s interlocking graphic that symbolized the strength and connection of the Loop community and was reminiscent of the iconic transit map with refreshed typography and a new color palette.
Services: Logo Refresh + Brand Expression + Corporate Identity: Business Card, Envelope, Letterhead Design + Annual Report + Print Management + Print Production
Industry: Association